Seara
A compilation of posts and photo shoots produced during my time at Seara for the Incrível!, Delícia, and Doriana brands.
Context
I was hired by Seara to work on Incrível!, a plant-based food brand, producing social media content and taking part in recipe video shoots.
After a few months on Incrível! alone, I picked up Delícia while a friend was on leave; once she was back, we ran both accounts together. Right after my one-year mark Doriana also joined the team, with a photo shoot to refresh the brand's visual language.
Incrível!
The plant-based brand to which I made daily posts for Reels, Feed and Stories, as well as the shoots. As the months went by I got more and more motion design materials.
The shoot
Some of the photos from Incrível!'s recipe shoots.
In the feed
Delícia
When I started creating content for Delícia, the focus was primarily on motion design for Reels and TikTok. You can see from the compilation that the style leans towards viral videos and trends, including content for Big Brother Brasil.
Doriana
Doriana came to the team with a photo shoot to refresh the recipes' visual language. I left Seara shortly after, so the photos below never made it into actual day-to-day content.
Production
During my time at Seara, I produced hundreds of content pieces, ranging from static images to videos, paid to organic media, offline event materials, internal emails, and various ad-hoc projects. It was a period where I became more accustomed to agile motion design workflows and learned to work with media formats that were new to me, such as the specific style required for TikTok.
Participating in shoots across pre-production, production, and post-production greatly helped me refine my understanding of framing, composition, lighting, and other elements that make a successful result.
